A cradle-to-cradle supply chain model is based on the concept of circular economy, integrating design and science to conserve materials and eliminate waste. We execute our cradle-to-cradle model by controlling every stage of our products’ journey - before and after they reach end users. This requires thorough evaluation of chosen materials and the process whereby materials come back into our supply chain for reuse/repurposing. We ensure that all materials used in our products adhere to the cradle-to-cradle principles of reusability and safety for the ecosystem, AKA being approved as some of the safest materials for the food application by the FDA and EPA, as well as being easily recycled and re-pelletized.

At this stage we are using highly durable virgin and recycled polypropylene, food grade silicone and TPE. These are all materials with high recycling demand, meaning it’s feasible to create a closed loop because of existing recycling infrastructure. They also generate high quality recycled products even after various recycling cycles. These materials are chosen to holistically satisfy the application needs of the reusable products, especially considering the durability needed to withstand hundreds, if not thousands of uses and dishwashing cycles.